While exposure to the sun's rays may not be top of mind for New Englanders like it would be if we lived in sunny Palm Beach, Florida, it affects us nonetheless. Skin cancer is the most common form of cancer in the United States, and it is estimated that one person dies from melanoma — the deadliest form of skin cancer — every hour. The good news is that melanoma is surprisingly preventable!
In anticipation of Melanoma Awareness Month and the unofficial start of summer, we've teamed up with the Melanoma Foundation of New England to share with you five easy (and we think fun!) steps you can take to prevent skin cancer in your life and the life of those that matter to you most.
Step 1: Wear a hat. I know we don't have to encourage our more stylish friends reading this, but as you begin to invest in fun new pieces for the upcoming season, be sure to include one or two styles that you can see yourself wearing walking throughout the city, as well as for an outdoor workout or when hitting the beach.
Step 2: Seek shade during the peak hours of 10-2. We're big promoters of enjoying the four seasons in all of their splendor, but while outdoors, seek out shade with an umbrella at the coffee shop or a tree by the Greenway, or consider planning an outdoor meetup for later in the afternoon. Stronger sun increases your chance of exposure.
Step 3: Apply sunscreen! In spring and summer when we're prone to expose more skin, swap out your daily moisturizer for a healthy, hydrating sunscreen like Suntegrity's lotion or MyChelle's spray (available in studio). When you opt for a product that is high in aloe vera and low in oil, you won't feel greasy nor will you sweat it right off. Keep your choice of sunscreen in your bag and reapply every 2-3 hours to keep skin looking dewy and protected.
Step 4: See a dermatologist annually. For a small time investment, you can rest easy knowing that your skin is in top shape and that your good practices are working as intended.
Step 5: Avoid tanning in booths or overt sun. Dermatologists are quick to tell you that there is no such thing as a safe tan when UVA, UVB or IRA rays are involved, but that doesn't mean you must live you life without the color you adore! We recommend seeking out a spray tan comprised of eco-cert organic and non toxic ingredients for a truly guilt free glow.
Pure Glow was born out of a desire to make nontoxic and high performing sunless tanning accessible to individuals that want to look great but not at the expense of their health. We take transparency and education seriously, and we encourage you to run our ingredient list by your dermatologist for approval at your next visit.